Keep running..
When there is an obstacle, jump over it;
Where there is a gap, jump at the right time;
When there is no path ahead, make a turn;
When everything is getting faster, keep your head cool to decide your action wisely;
When there is some helps, grab it;
That’s how you score well in Temple Run.
PS: this game made me addicted to keep playing it despite after few meters I have slipped into a pit or simply hug a tree.